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Podcasting Ad Revenue Jumps 85% to $220 Million


More good news for podcasters as AD WEEK reports that podcast revenue from advertising is projected to jump 85% this year to $220 million.

“The podcast landscape continues to grow and move mainstream,” said Chris Kuist, the svp of research and impact for the IAB. “This is the first time we’ve been able to crystallize the sense that podcasting is an important and powerful marketing platform.”

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